Merck Social Media
A company’s strong digital presence is an incredible asset to their success. Merck’s social media platforms are a great way to increase product awareness, test product messaging and inform physicians and patients on our products.
While creating the artwork for these posts, I worked in an agile environment and worked closely with project managers and marketing communication specialists to create streamlined, clean content for various social media channels.
Animated Facebook Posts
Using existing patient profile images, I worked to give the animated Facebook ads a refresh with new messaging that I developed as well as incorporate new transitions to look like the subject is taking a photo with a camera shutter animation as a transition between frames giving a nod to the subject matter of the images being shown.
In addition to using existing patient profile images, I also worked with obtaining new video footage (lamp video) as well as creating new illustrations (eyes) to create new visuals to put into market.