Merck Digital Deliverables
Working across multiple brands in an agile environment I have worked on a wide variety of digital tactics that include email design, social media posts, iPad resource design, digital brochure creation, website svg image creation and more.
HCP iPad Redesign
Pifeltro iPad Redesign
Delstrigo iPad Redesign
Merck sales representatives have iPads they can utilize when meeting with healthcare providers to share information about certain products. The iPad design being used for Pifeltro and Delstrigo sales reps were being used for years in an outdates design. Using Figma, I worked to redesign the look of the iPad screen interface while working closely with the marketing team on new messaging for the presentation as well. Below you will see the old iPad design on the left and my redesigned slides on the right.
Digital Brochure Design
Clinical Story Email Development
With these Clinical Story emails, I led the team in exploring a new way to
First, we included a headline at the very top of the email to engage with the viewer before they scroll to view the SSI and additional body copy. This is something that the brand was not doing before, and had to work with reviewers to approve.
Secondly, in the main body of the email, I created a visually appealing layout for the viewer to easily see the Drive-Shift data available and provide quick-links to view each section of the data based on what they are interested in viewing. This was in an effort to promote the Drive-Shift data in general, and to alleviate the content heavy emails where we would include all of the data within the email in the past.
Website Migration
and SVG image builds
From a design perspective, in partnership with the website team, I have lead the migration for the following website jobs to a new template that Merck is using to create consistency across brand websites. I worked very closely with the Merck marketing teams, web team and development partners to create the necessary SVGs and accessibility audits for each website.
