Package Redesign

These boxes not only stand out on the shelves, they become a collectible that customers want at home on their shelves.

Augmented Reality

The front side of the boxes will provide an Augmented Reality experience for the customer to use. When they use their phone app and place the screen over the box, the characters and objects that come in that specific box will come to life and move around the box interacting with each other. 

Out of Home Advertising

This mall sign will show two different images based on the height of the person. Adults will see a red page with “Sometimes imagination is all about perspective” while they are looking down at the sign. Children will see an exciting Marvel poster with all of their favorite characters when they look up at the sign.

Print Advertising - Comic Book

This comic book will be interactive, where the user will have to find where the stickers in the front of the book match up with the black and white versions within the comic story.

In addition, throughout the comic book there will be pages that display a Marvel character in their superhero uniform. The user can then peel back three stickers on the page to reveal the true person wearing the uniform.

Light Box

A foldable light box inside each lego set will light up the room when a flashlight is placed inside.