Amtrak Travel
Amtrak Memories for the Making Campaign will become a source of travel inspiration for guests to share their travel stories and experiences with Amtrak.
Memories For the Making Campaign Development
Print Ad
These Amtrak magazine ads will feature a wide demographic and share their stories of what an Amtrak trip means to them.
Responsible for: concepting, design and copywriting
Outdoor Advertising
Photo Backdrops will be placed in train station shelters with the hashtag #MemoriesForTheMaking to give guests a photo backdrop to share their destinations when they arrive at a station or while they are waiting for their train.
Child Activity Boxes
Child activity boxes will be handed out to children when they check in for their trip. Each box will include snack mixes, a personalized scavenger hunt based on the route their trip will be taking, a postcard for them to write their memories of the trip on and other activities to keep them entertained on the trip.
Social Media Giveaway
Photo Backdrops will be placed in train station shelters with the hashtag #MemoriesForTheMaking to give guests a photo backdrop to share their destinations when they arrive at a station or while they are waiting for their train.
