Alluvium Outdoor Apparel
Alluvium Apparel is a fictional outdoor apparel store, focused on the everyday millennial that enjoys being outside and exploring in various ways. Whether you choose to hike, kayak, rock climb, camp or snowshoe today, Alluvium Apparel will have you prepared for every adventure you go on.
Alluvium is defined as a deposit of clay, silt, sand, and gravel left by flowing streams in a river valley or delta, typically producing fertile soil. This is the inspiration behind Alluviums tagline: Adventure Unearthed.
Brand Development
Logo
Catalog Design
The seasonal catalog for Alluvium will feature colorful tabs on the outside to allow the customer to easily search for their favorite category of apparel.
Inside, customers can see how apparel pieces can be layered to form an outfit. As the customer turns the clear page featuring articles of clothing, it is laid down the on top of a group scene to show how outfits will come together.
Outdoor Advertising Experiences
Escalator wall:
Alluvium Apparel will have you prepared for every adventure you go on. To demonstrate this, a large photo of a mountain will be displayed on the wall of an escalator. As the viewer rides the escalator up, they will see what Alluvium Apparel clothing item is needed as you increase your elevation hiking a mountain.
Outdoor Climbing:
As an interactive advertising piece, large pieces of equipment, like a hiking backpack will be placed in large cities to be climbed as rock walls.
Alluvium can also partner with a travel agency to hide golden tickets in pockets of the backpack that climbers can aim for in hopes of winning a golden ticker to win a trip to a designated location.
Travel Planning App Design
Alluvium Apparel stands by their commitment to keep their customers prepared for their adventures. That is the purpose behind their shopping app. This app will allow customers to search Google maps to look for location labeled with the Alluvium pin.
When the location has been selected, you will see an overview of the location and have the ability to enter the day you will be visiting that location and the activities you plan to do. Once submitted, Alluvium will create a list of essential gear you will need for the designated weather and activity. If you wish to purchase any items on this list, you can select them and the next screen will allow you to browse options for that produce.
